Put Your Feet Up Ltd (pyFU) was set up by husband and wife team Joe O’Regan and Deirdre O’Connor during the spring and summer of 2020 while we endured the restrictions on normal everyday living imposed by Covid 19. Previously we both worked in the financial services industry for many years and had sold our business at the end of 2019 with a view to changing direction and pace in our careers. We had thought we'd take it easy for a while, do a little consulting, some travelling and take our time deciding on our next move. However, the best laid plans etc…...so given the turn of events we decided to accelerate setting up a new business and pyFU began to take shape. What you see today in terms of website, products, premises, employees etc all took many months of planning and hard work before it went live in October 2020.
As a startup business, while we are of course ambitious and intend growing substantially we also need to be careful not to grow too fast so there are limits to what we can (and can't) do at this early stage of our development. This approach will ensure that the business is built on solid foundations and give us the best chance of building something that will last.
All of our candles and diffusers are premium handmade products. They are designed to not only smell good but also to look good - whether in your home, at work or in a hospitality setting (hotel / bar / spa etc). Our commitment to the aesthetic of our products is obvious from the packaging, the jars and bottles used and even to the mailer boxes we use to send the products to you.
We use apothecary style amber glass jars for our candles. There are a couple of reasons for using these rather than the typical candle jar. Firstly, they look far better - whether with a candle lit inside or, just as importantly when the jar is just sitting on your desk, sideboard, worktop etc. When you consider that the candle will probably only be lit for a small percentage of the time you have it, you begin to appreciate how important it is to be aesthetically pleasing. When the flame is lighting, the contrast between the dark amber glass and the brightness of the flame is both visually attractive and relaxing. Turn off the lights in the room and you’ll see what we mean. The candle jars have a metal lid which also provides a nice contrast and importantly we are doing our utmost to avoid using plastics from an environmental perspective. Both the jar and the lid can be recycled and we’d encourage you to wash them out and to re-use them for storage.
We also use the same apothecary style glass for the Reed Diffusers which come in an Amber Glass Bottle. Again the focus here is not just the fragrance but also the aesthetic. Typically a Diffuser will last 3-4 months so if you're going to be looking at it for that length of time, apart from smelling good it also needs to look good
We are committed to minimising our impact on the environment. Our main focus is to avoid using plastic given how harmful it is. At present the only plastic we use in our products or packaging is the cap on the diffuser bottles. There is no other plastic in our products or in our packaging so we can genuinely say we are virtually plastic free. We tried using a metal cap on the Diffuser Bottle but it just doesn’t seal the bottle as well as the plastic cap so we’re continuing the search for an alternative so that we will be able to say that we are 100% plastic free.
We only use natural (renewable) plant based waxes rather than the traditional paraffin (petroleum) based waxes. Not only are our waxes plant based but we also deliberately avoid wax from genetically modified (GM) crops. All of our Candles are vegan.
Our Reed Diffuser base is a bio based solvent made from a renewable source while the Fragrance Oils we use are all phthalate free.
In terms of packaging materials, we use re-cycled cardboard / paper where possible and use paper based materials to fill voids in our shipping boxes rather than any of those annoying plastic based loose fill chips / materials.